Happy International Women’s Day!

Salesken is proud to be a woman-founded company. As a part of our women’s day celebrations, Salesken's women leaders powerfully shared what being a woman leader meant to them. Saleskenites also shared anecdotes of inspiring women in our lives.

In today's newsletter, Jessica Munson, Vice President of Sales at Salesken, shares her insights on how women can succeed in sales. Also featured in this edition are tips on how to build a referral program successfully, best practices when sending a LinkedIn InMail, and more. 

So what are you waiting for? Head into this week's edition of SalesStreet!

Sales From Around the World

Referrals are fast gaining prominence as an important channel to increase sales. Who better than your happy customers to help promote your product. But financial incentives alone are not enough to encourage your customers to give you referrals. In this article, Julie Hansen shares 5 tips for getting a great referral.

LinkedIn InMail messages have become a popular way to connect with prospects. And not just marketing but all customer-facing teams are increasingly using InMails to connect and communicate with prospects. But, how should the InMail be structured? How can we make it genuine and not salesy? Paul Petrone (Editor of LinkedIn Sales Blog) shares the best practices of sending out InMails.

You Ken Sell It (Hear it from our experts) 

Jessica Munson
VP of Sales,  Salesken

How can women succeed in sales?

Be who you are - this applies to women and everyone else. Customers want to be heard, and women tend to have strong listening skills and can in turn empathize and nurture a need. These innate skills are assets. You can be an expert in your product or service, but if you don’t fully understand the needs and desires of your audience, you’ll spend a lot of time talking, and very little time selling.

Salesken Arcade

Use cases and social proof have become an important part of the sales toolkit. Showing prospects how you solved a problem for a customer builds trust and improves sales outcomes. Check out our blog on 8 ways to harness the power of use cases to win more deals.

And, that's all for this week's edition of SalesStreet! If you have any questions or thoughts about sales, marketing, or conversation intelligence, do write to us, and we will feature it in the next edition.

Regards,